(mobile music 70%, internet music 30%)
B2C model in music store market
Why iTunes just can succeed?
1. High compatibility with iPod, iPad, Mac PC
2. ‘Synergy’ Effect
High performance
in mp3 player and music store market
Serving not only mp3 files, but Appstoreapplications
Soundbuzz used B2B and B2C models
But they are unsuccessful…
service.
ServiceHighlights
“Enjoy your morning coffee delivered directly by Starbucks”
Morning Coffee Delivery Service
For the orders made by 3:00 am the day before
Delivered by 6:00~8:00am (depending on district)
Ordering method: mobile app, website & in person
Payment method: Starbucks card
Delivered by a coffee truck
“Want something special for breakfast?”
Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in the experience of visiting stores, purchasing products, getting additional product information and recommendation to others after scanning QR code.
모바일 혁명이 세상을 지배하고 있다. 미래는 스마트폰이 지배한다. 스마트폰 등장이라는 메가트렌드의 변화에 의해 우리 인간의 삶이 얼마나 많이 변하고 있는가? 스마트폰의 꽃이라 불리는 앱의 사용범위는 무한하기 때문에 스마트폰 사용자들은 열광하며 스마트폰 사용이 폭발적으로 증가되고 있
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret
An "App" store is an online distribution platform that allows both creators and resellers to sell their products without the use the physical distribution.
Appstore's have become
popular because of smart
phone and tablet use
Physical distribution (CD)
need supply chain management
- Limited producers/ retailers
- Carrying cost
- Need
1. 소셜커머스란?
소셜커머스는 최근 이슈화 된 전문용어로서 디지털 트렌드인 “소셜미디어”와 “e-커머스”의 융합에서 유래된 단어이다. IBM은 소셜커머스를 “포럼, 커뮤니티와 더불어 별점, 리뷰, 블로그, 마이크로 블로그 등을 통하여 소비자들의 적극적 참여를 유도하고 보여줌으로써 소비자
스마트폰의 확산은 App-Store이라는 새로운 Open-Market 비즈니스 모델과 맞물려
시너지 효과 발생
다양한 모바일 컨텐츠와 응용프로그램이 자유롭게 거래되는 온라인 장터 형성
개발과 수익 창출 영역을 외부 업체와 수평적으로 개방한 전형적인
웹 2.0 패러다임 (참여와 공유)
구글, MS, 노키아,
Ⅱ. Service Strategy
with 81M&A cases google make empire on the internet
what you want or what you need, google serve all of them.
as I told you google have services but nowdays google focus on 4 core service.
Youtube, Google's apps, Android.
now I explin what goole's core services.
first. youtube
through youtube 3 market achieve their needs.
customers get almost free-videos which are